How sponsorship works:
Sponsoring The Fret Files Podcast is essentially advertising your brand, product, service or company on our show. You pay the show to be a sponsor, and in exchange for your sponsorship, we will advertise and endorse your brand on the episode or episodes you pay to sponsor. We will read a scripted ad or play a pre-recorded commercial during the show, depending on what you prefer and what the sponsorship entails. Once an agreement is made to become a sponsor we will craft an ad together, as well promote any website that we can direct our listeners to.
Why sponsor the show:
The benefits of a having a trusted podcast promote your product or service are exponential. For starters, listeners get a much more intimate experience with a podcast, and therefore, your brand. We go beyond just mentioning your brand. We encourage our audience to become a customer and we can incentivize them with a special offer that only our listeners get. We have a large, focused group of listeners that are perfectly tailored to guitar centric products or services, but other non-guitar related advertisements work well also. We’ve been podcasting since January 2014 and have had over 275,000 downloads since then. We’re always growing and we’re not going away anytime soon.
How much will it cost:
The rate to sponsor the Fret Files podcast is much more reasonable than you would expect. Contact Eric to ask about podcast sponsorship and Eric can go over what the options are with you and discuss whether or not your product or service would be a good match for the show. We are selective in who we allow to be sponsors of our show. We understand the trust our listeners place in us and therefore we only endorse products, services, and brands that we truly feel are beneficial to our listeners. If we do not have any experience with your business we will request to see your product or service in action to give an honest and real endorsement. Since we truly believe in the products or services we endorse, and our listeners trust our endorsements, our sponsors usually see a strong engagement and get great results from the sponsorship.